Ukraine-based Serpstat Perseveres Amid the Struggle

Editor’s notice: Serpstat is an search engine optimization supplier in Ukraine. An worker of the corporate submitted the article beneath at our request.

Serpstat is a Ukraine-based SEO platform. Based in 2013 as a key phrase analysis device, our firm has grown to roughly 100 workers all through Ukraine, serving 400,000 clients worldwide.

Covid-19 pressured us to function remotely. We realized the way to work, talk, and construct processes just about to serve ecommerce companies.

Serpstat home page

Serpstat launched in 2013. It now has 100 workers all through Ukraine and 400,000 clients worldwide.

Our Struggle Efforts

Russia’s invasion of Ukraine modified our lives and firm. Many Ukrainians, together with some colleagues, proceed working, regardless of the air alarms. Some workforce members joined the Ukrainian Armed Forces, whereas others assist coordinate volunteers or help in cyber efforts to share the reality worldwide in regards to the struggle.

For now, Serpstat is targeted on:

  • Monetary assist of the Armed Forces,
  • Volunteer initiatives,
  • Sharing war-related info within the digital house,
  • Sustaining the corporate’s viability,
  • Supporting Ukraine’s financial system.

As it’s vital to speak an correct image of the struggle, our English weblog editor, Taras Prystatskyy, launched a volunteer initiative of journalists and joined the data resistance.

Prystatskyy writes, “Ukrainian Volunteer Journalist Initiative (UVJI) cooperates with Western journalists within the info discipline. Volunteers accumulate, confirm and translate all of the information for Western media in order that the world can see the actual state of affairs in Ukraine. We sleep for 4-5 hours per day, however everyone seems to be motivated. I do know volunteers who work in Kharkiv from bomb shelters.”

Security and Stability

Our precedence is to make sure the security of workers. Within the first days of the struggle, we helped them evacuate from Kyiv, Kharkiv, and different cities below fireplace.

Now, we monitor our workers’ circumstances and are prepared to assist with relocation if wanted. We continually replace our inside databases of volunteer facilities overseas and rental housing in Ukraine and different international locations. We additionally reasonable native chats for our workers who needed to transfer.

We attempt to make sure financial stability for our workers. This contains paying salaries upfront the place needed.

We’ve simplified some workflows for the brand new setting. We maintain every day worker assist conferences through Zoom with an authorized psychologist. Contributors have the chance to share their experiences and obtain skilled recommendation. Attendance is non-compulsory.

We additionally maintain weekly conferences with high managers of Netpeak Group, our father or mother firm. Managers share information about their companies’ actions and data obtained from authorities.

Leaving Russia

The struggle pressured us to make fast choices. One crucial resolution was the boycott of our Russian customers. As a Ukrainian firm, we couldn’t proceed to assist shoppers in a rustic whose missiles destroy our cities and kill civilians. Thus, Serpstat turned one of many first Ukrainian SaaS corporations to dam person accounts from Russia, regardless of the financial penalties to us.

Serpstat additionally misplaced appreciable earnings from Ukrainian shoppers, however some have began working once more. Many Ukrainian companies are struggling.

Our CEO, Ekaterina Kabakova, acknowledged, “The quick plans are to launch a assist program for shoppers from Ukraine to assist hold their companies afloat.”

Trying Forward

Though a lot of our workers needed to go away their houses for safer locations, we attempt to maintain our companies steady for patrons. We proceed updating and growing new instruments and options.

A latest replace is “Key phrase traits,” which collects and shows the preferred search engine queries. We used this device to analysis the change in world key phrase exercise following the Russian invasion.

Regardless of the hardships, Serpstat is trying forward. CEO Kabakova explains, “Within the first month, we misplaced about 50-60% of earnings, making it troublesome to foretell future outcomes. We all know how vital it’s to undergo this troublesome interval for workers and their households, for the nation’s financial system, to contribute to victory and rebuild the nation afterward.”

Our new assist web page explains how you can help Serpstat and Ukraine.