A brand new research has revealed small companies are discovering their residence on TikTok and have shortly develop into a beloved a part of the TikTok expertise.
TikTok Says Small Companies are Flocking to the Web site
TikTok partnered with Howdy Alice, a number one group devoted to supporting small companies, to raised perceive how small and medium-sized companies (SMBs) are navigating right now’s digital world. Howdy Alice invited 750,000 SMBs from their community to take part within the research to assist them study the present use and perceptions of digital advertising platforms by SMBs.
SMBs Discovering New Audiences with TikTok
The ensuing report titled ‘Small Enterprise Digital Advertising and marketing Tendencies’ has uncovered some fascinating perception into how SMBs are utilizing TikTok to seek out new audiences, construct communities and generate leads to the true world.
In line with the report, small enterprise homeowners perceive that digital platforms are not a bonus, however a important instrument for reaching prospects and rising their enterprise. A number of SMBs are utilizing rising social media platforms like TikTok to observe their prospects and speed up their progress.
The report found 67% of SMBs surveyed indicated that they’re most optimistic about their progress potential on TikTok.
TikTok ‘Enjoyable and Straightforward to Use’
An announcement on the TikTok newsroom web site mentioned: “We’ve heard from numerous small companies that TikTok has helped them launch or construct their enterprise, and a few have instructed us that TikTok helped them survive the darkest days of the pandemic. Partially, this success appears to stem from the truth that small companies really feel ‘at residence’ on TikTok and are having fun with the expertise. In line with the report, 81% of small companies say that TikTok is enjoyable and 73% say it’s straightforward to make use of.”
TikTok have been additionally eager to have fun the communities on their platform and encourage different SMBs to affix in, saying: “We’ve lengthy celebrated our neighborhood’s means to be genuine and share their tales with out polish or filters, and we’re excited to see how small companies proceed to leverage our inventive instruments.
“Beginning something new might be daunting, and we all know that launching a enterprise on TikTok is not any exception. As soon as companies make the leap, the enjoyment of making is contagious. Of small companies who’re presently utilizing TikTok, 78% say they plan on rising their funding within the platform.
“To all of the small enterprise homeowners who’re on the fence, I encourage them to achieve out to a different small enterprise that’s on TikTok and ask them about their expertise. When Howdy Alice requested why enterprise homeowners have been seeking to begin or improve their funding on any digital platform, the most typical purpose was ‘I’ve heard from different small companies homeowners this platform was efficient’.”
Methodology Behind Howdy Alice’s Report
Three surveys have been performed in complete, with the primary evaluating Fb, Instagram, TikTok, YouTube, and Snapchat underneath three classes: Platform Use, Influence and Worth, and Enterprise Aims. The second and third surveys centered on the three broad classes particularly in relation to customers’ experiences with TikTok.
Roughly 7,000 responses have been collected between the three surveys, with all the information being de-identified and aggregated previous to evaluation.
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