Murphy: the Entrepreneur Behind AFOREVO, Africa’s Largest Digital Content material Advertising and marketing & Distribution Platform

Fenika Bench


Because the demand for artistic and thrilling multimedia content material skyrockets regionally and globally, AFOREVO, a digital movie and content material revolutionary firm, has risen to the event by offering a platform for content material suppliers, content material creators, tv producers, and seasoned filmmakers, and lots of different creatives.

The Pan-African digital firm, headquartered in Ikeja, Lagos, Nigeria with a number of operational workplaces sited throughout the African continent, is bringing revolutionary concepts to each side of artistic content material, from ideation, conceptualization, manufacturing, promotion, advertising and marketing, and distribution, not simply to Nigerian digital content material customers, however to Africans as an entire.

This was made identified by Ben Murphy Anawana, the Group Managing Director of Murphy Ben Worldwide (IBM), which is the guardian firm of AFOREVO.

Murphy: the Entrepreneur Behind AFOREVO, Africa’s Largest Digital Content material Advertising and marketing & Distribution Platform
Supply: Fb

In his phrases, Mr Anawana acknowledged:

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“We didn’t simply cease at offering the AFOREVO digital platform for international entry to Nollywood movie content material, however positioned the platform as a one-stop place for the whole lot African leisure.

“We pleasure ourselves on being the premium youth-centric and family-friendly TV channel that shows the most effective of African movie content material of all genres, proven to you in varied African languages, advertising and marketing and selling the most effective of African leisure to the world. We imagine that on the core of each digital ecosystem is a platform enterprise mannequin, and AFOREVO has created an especially sturdy tech platform to drive this digital content material advertising and marketing revolution in Africa.”

Inside its labour drive, AFOREVO has a crew of 300 seasoned professionals, with experience in offering totally different types of leisure, engagement, and empowerment companies, from content material creation, digital information supply, dubbing, licensing options, and organizing screenwriting competitions.

Murphy: the Entrepreneur Behind AFOREVO, Africa's Largest Digital Content Marketing & Distribution Platform

As a one-stop-shop leisure firm, AFOREVO (an acronym for African On-line Revolution) has, previously six years, turn into one of many main firms in movie content material creation, assortment, promotion, advertising and marketing, and distribution of high quality content material that displays African tradition and heritage.

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MBI, based by Mr. Murphy Anawana on Might 11, 2009, and included in 2021, has enterprise operations and investments that span the digital enterprise world, together with on-line malls, digital TV, web-based companies, and e-learning. MBI, inside its subsidiary, operates AFOREVO YOUTUBE, AFOREVO TV, AFOREVO DUBBING, and VYBZ 94.5 FM as its group’s major hub for the digital content material enterprise.

Mr. Murphy, persevering with averred that MBI is presently the biggest YouTube Accomplice in Africa and their digital-only subscription merchandise are quick turning into the market chief in Africa, the group managing director mentioned.

He affirmed AFOREVO’s long-standing relationships with quite a few African filmmakers and the way it has fostered the expansion of the movie trade in Africa in a wide range of methods, citing for example, its newest effort to empower promising screenwriters through a contest.

He mentioned:

“We centered on pushing the nice and constructive narrative surrounding African tradition and the black heritage inside the continent.”

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This goal is being pursued with function, given AFOREVO’s quite a few digital platform contents sourced from “greater than 100,000 movie professionals in additional than 35 nations inside the continent of Africa.”

Supervisor speaks

Normal Supervisor speaks

Talking on the corporate’s new digital voice and visible radio station, the Normal Supervisor of VYBZ 94.5 FM, Mr Mark Redguard mentioned:

“By means of our sister firm, VYBZ 94.5 FM, is presently on the verge of being launched formally on the Nigeria digital radio area. VYBZ 94.5 FM isn’t just your common digital radio platform, it’s a Nigerian 360 digital voice and visible radio station with a web site,, the place Afrobeats music lovers from any a part of the world can stream reside our packages; and Nigerians within the Diaspora (London, Atlanta, Houston, Chicago, and New York, amongst others) can stream Morning, Lunch and Night drives our Afrobeats mixes with the most recent songs.

Our goal listeners are younger individuals between the ages of 14 and 45. And since we perceive the significance of acceptance and variety, our present segments enable for a better sense of inclusion in music, arts, tech, well being, cultural actions, and information that have an effect on and form the world by which we reside.

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As well as, as a result of at VYBZ 94.5 FM, our mantra is extra Afrobeats music, much less discuss on air, we work with outstanding feminine DJs like Simss The DJ and DJ Femzey, and shortly, we’re on bringing on board notable Nigerian entertainers to function on-air programme anchor-persons.

Nollywood actor, Mr. Lawrence Onuzulike, who additionally serves as AFOREVO’s Content material Sourcing and Movie Manufacturing Lead, tasked with the duty of sourcing film content material and abilities, in addition to overseeing AFOREVO’s film manufacturing section, not too long ago introduced to most of the people the brand new scriptwriting competitors initiated by him and powered by AFOREVO.

In keeping with Mr. Onuzulike, the Nollywood Screenwriting Contest (NSWC) is endowed with a two-million-naira prize and a proposal of a contract to work on a blockbuster Nollywood film, together with a one-year scriptwriting contract with AFOREVO.

He additional famous that the Nollywood Screenwriting Contest (NSWC) will empower screenwriters and scriptwriters who’ve been in search of a chance to take their expertise to the following degree or have what it takes to rework a narrative right into a riveting film script.

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Then this one is for them! He added that this (NSWC) contest was created to reward hardworking screenwriters and spotlight the roles they play in filmmaking.

Extra importantly, Mr. Murphy, in continuation of his assertion, burdened that AFOREVO, a number one Pan-African digital movie manufacturing, promotion, and distribution group, can also be constructing sustainable avenues and platforms to repeatedly discharge modern initiatives and promote concepts from the African movie trade.

His rationalization underscored the financial growth AFOREVO is bringing to filmmakers:

“Filmmakers, content material creators, or enterprise companions, whose channel is linked to AFOREVO YouTube’s distinctive multi-channel community, as a part of our shared dedication, will take pleasure in the advantages of monetization of their content material, safety of copyright and towards property theft, a wider vary of promotion, content material administration assist and experience, in addition to high quality commercial placement for improved income, amongst others.”

He additional defined {that a} new filmmaker, with little or no concept of how one can market their motion pictures, can get their content material promoted, monetized, and marketed by AFOREVO YouTube channels.

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“A scriptwriter with already completed scripts and taken with film manufacturing however missing sufficient funds could be assisted at AFOREVO, the place we assessment the script, rework areas the place obligatory, and if doable, purchase it over and convey the script to life by funding the manufacturing, placing it up on the platform, selling and advertising and marketing it by our AFOREVO digital platform,” he outlined.

Filmmakers with already-produced content material, too, can maximize the AFOREVO alternative to succeed in a wider viewers of their nation, area, or anyplace else on this planet.

As an illustration, the MBI GMD acknowledged:

“As an illustration, AFOREVO will pay a movie producer to place up his film for one yr, and based mostly on demand, with our experience in dubbing, based mostly on demand, we will additionally resolve to showcase your film in English, Swahili, Zulu, French, Hausa, Afrikaans, Igbo, Lingala, Wolof, Arabic, Igbo, Hausa, Yoruba, and lots of extra languages.”

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Relying on the contract, If a producer needs that his digital content material, be solely proven on the AFOREVO TV YouTube Platform, the advertising and marketing and promotional charge accruing from the film will probably be excessive, however in case you additionally want in your content material to be marketed by different organizations’ platforms as properly, the speed will probably be a bit decrease, “he defined.

Talking on AFOREVO TV, Mr Afam Anawana, the Chief Govt Officer of the corporate’s YouTube TV channel, identified that:

“Murphy Ben Worldwide delved into satellite tv for pc tv with the launch of AFOREVO TV on September 5, 2015.

By means of AFOREVO TV, they’ve been bringing to viewers the most effective in African leisure by varied segments and thrilling programmes that embrace the likes of “Lights, Digicam, Motion,” “Pink Carpet,” “Catch Up,” “Film Premieres,” “The Visitor,” “Cypher Room,” “Z-Tradition,” “Occasions,” and “Shorts,” amongst others.

Mr. Dennis Igwebuike, the Group Head, AFOREVO TV YouTube asserted that AFOREVO TV, which is accessible by its YouTube channel, additionally supplies viewers with African film content material in varied languages by its 24-hour AFOREVO TV, a chunk of the 24-hour African premier leisure channel that provides a 360-degree “potpourri” of music, artwork, vogue, poetry, and dance. On AFOREVO TV, you’ll find the most effective Nollywood content material at a budget-friendly worth.

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Mr. Igwebuike, talking additional, emphasised,

“Our in-house crew of skilled digital advertising and marketing professionals, content material managers, and search engine optimizers will assist unravel for you the most recent traits in content material advertising and marketing and take a look at key shifts on this area.”

He added,

“We additionally supply a tactical set of companies that may allow your digital content material to achieve extra visibility and, in flip, recompense you with a return on funding.”

Afam, persevering with his earlier assertion, additionally disclosed that

“The underside line for each filmmakers and content material creators, as alluded to by Murphy Anawana, is that linking onto the AFOREVO multi-channel community provides them financial rewards for his or her efforts.”


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