Video is essentially the most partaking content material format on social media, with short-form video rapidly rising as the important thing communication and connection medium, throughout just about all networks.
That implies that you could be integrating video into your digital advertising and marketing technique, and if you happen to’re in search of the right way to get began, and the right way to construct out an efficient video method, this new information from Meta is for you.
Meta has printed a brand new ‘Video Planning and Shopping for Information’, which covers the right way to set up a video advertising and marketing course of, how Meta’s video choices can improve your present advertising and marketing plan, an outline of obtainable video codecs advert instruments, and extra.
You’ll be able to obtain the complete, 31-page information right here, however on this put up, we’ll check out among the key factors.
The principle focus of the information is Meta’s 3-step video planning information, which takes you thru the method of building your video technique.
As you possibly can see right here, the information supplies steerage on the right way to use Meta’s numerous video promotion choices in your course of, dependent in your targets.
That framework then factors you to the subsequent stage of the guidebook, with sections taking a look at the right way to make greatest use of Fb video advertisements:
Together with FAQs on video advert approaches:
There’s additionally an outline of how Fb video advertisements can complement your current technique:
And the right way to create a extra complete, targeted video promotions define, primarily based on these key parts. There are additionally case research examples of every of those processes in motion.
The information additionally supplies an outline of Fb’s numerous video codecs, and advert choices for every.
Which, importantly, contains Reels advertisements, and how one can faucet into the rising short-form video development to maximise your attain and resonance.
There are some helpful notes right here, which may assist to level you in the appropriate course together with your Fb video technique. And whereas Instagram and TikTok are clearly an even bigger focus by way of short-form video content material, Fb nonetheless has the broadest viewers attain, and it may very well be value experimenting with the assorted instruments on supply to see how video can increase your Fb advertising and marketing campaigns.
Some probably useful issues both means. You’ll be able to obtain Meta’s ‘Video Planning and Shopping for Information’ right here