Advertising and marketing within the digital age is a mixture of artwork and science, savvy and instinct, foresight and analysis, and greater than somewhat little bit of pure potential. For Justine Pogroske, Founding father of artistic company Million Greenback Branders, digital advertising excellence isn’t simply an on a regular basis job; it’s a lifestyle and demonstrates to her shoppers’ time and time once more for million-dollar success and legacy.
Acknowledged by the Telstra Enterprise Awards as a prime rising and energized enterprise in Sydney, Australia, along with being named a “million-dollar brander” by a number of Fortune 500 corporations, Pogroske’s agency only in the near past turned 10 years outdated however has the portfolio of an company twice that age would envy and admire. Her upcoming e-book, “THE BANKABLE BRAND: HOW TO BUILD BRAND EMPIRES FOR THE EXPERIENCE AGE,” will probably be launched by the top of this yr.
Wanting past the rapid want for digital advertising and branding, Pogroske and her workforce additionally preserve an unlimited and diversified presence on social media, providing strong experiences by way of Clubhouse within the Million Greenback Brander’s Membership in collaboration with enterprise accomplice Rene Godefroy, a globally acknowledged speaker, and influencer, along with a podcast obtainable on Spotify, ITUNES, The Million Dollar Branders Podcast the place she interviews key thought leaders, prime tier business leaders, movers, shakers, and shoppers on how they’ve constructed their million-dollar manufacturers, together with a set of on-line programs designed to empower people to unlock the worth in their very own million-dollar manufacturers. Pogroske’s keynote, “The Lamborghini Effect,” offers audiences a glimpse contained in the branding genius and techniques Pogroske implements to drive success and ROI for company shoppers.
Justine, inform us a bit about Million Greenback Branders.
Million Greenback Branders is a number one artistic model and strategic promoting company. We construct model empires for the “expertise age”. The expertise age is an age stuffed with snapping, swiping, tapping, and immersive know-how the place prospects and customers anticipate an expertise. It takes 0.05 seconds for them to kind an opinion about your organization’s model, product, companies, and on-line expertise. I known as my company Million Greenback Branders as a result of we’re a results-obsessed firm that has spent the final decade constructing lots of of manufacturers into million-dollar empires globally. It was based on the premise that each model deserves to be a million-dollar model and affect the world uniquely. To depart a legacy that stands the take a look at of time. We provide turnkey model options for legacy-minded enterprise house owners and entrepreneurs. As we enterprise into new meta-verse terrain, it’s crucial that manufacturers are outfitted with the mental fairness to get consideration quick amongst a sea of name competitors on-line and offline. We get you seen in a fast-moving world. We all know that traits, cultural shifts, and client behaviors are quickly evolving, and we ensure you are ready for this. Innovation, creativity, and the rebellion of know-how are rising quicker than ever. At MDB, we use confirmed formulation to remodel our shoppers into thought leaders and dominators of their house.
Why is it vital for a corporation to model itself in 2022?
Branding is right here to remain. Some individuals would say it’s a “luxurious”; nevertheless, whether or not you’re a enterprise proprietor, thought chief, entrepreneur, or an worker cultivating a model has turn out to be extra vital than ever. Issues are quickly altering, particularly when it comes to know-how. Know-how is getting quicker and smarter. Your model is an fairness piece that can put you on the map and have rising worth as know-how evolves. In case you are creating a private model, you’ll add worth to your particular person/avatar, particularly as we enter this new terrain known as the meta-verse. When you wouldn’t have a show-stopping model presence that has an x-factor and calls for consideration, you can be left behind and threat changing into out of date. This new branding period would require you to be considerate and impactful. You will want to create an expertise and empathize with how your prospects/customers really feel and consider each touchpoint. It can require you to zig when different individuals zag and suppose past the norm.
On one other be aware, efficient private branding will differentiate you from the competitors and will let you construct belief with potential shoppers and employers. It’s every part that makes you who you might be, and it’ll showcase how you might be completely different from others within the subject. We live within the “Content material Creators Age”. By no means has it been really easy to turn out to be an influencer from the consolation of your iPhone or digital machine. Constructing a model is a crucial idea for a enterprise, and it’s simply as vital for a person. A robust model executed in the appropriate method will robotically place you as an influencer and thought chief in your subject. As of late, it is advisable to make it simple for individuals to be taught all about you with a easy search or click on. They need to know what makes you tick, what makes you completely different, and the way they’ll join with you and your story. It’s common for individuals to need to “meet” you on-line earlier than they “meet you in particular person. “It’s your job to provide them that. Authenticity is king, and in 2022 and past, in the event you don’t model your self, you’ll undoubtedly threat changing into out of date.
If an individual has an organization however is struggling to discover a model to promote to prospects, what’s your recommendation?
Each asset of your organization is a model, together with you. We reside in an age the place prospects anticipate far more than to stroll right into a 3d house/store and purchase a model; prospects anticipate and need to purchase an “expertise”. You might want to suppose “like there is no such thing as a field,” put your self in your prospects’ footwear, and flip the change. What answer are you fixing for them? A model is a results of an issue that’s being solved. Not simply your drawback, their drawback. It’s an iconic image of a visible foreign money that instructions consideration and creates a raving following and, in some instances, a die-hard group. Ask your self – in the event you have been your buyer, what would you anticipate/need/deeply want? Then take a look at, take a look at, take a look at. You can not promote a model that you don’t resonate with your self. The model/product/service you promote must be one thing you might be proud to go on as a result of its worth.
Justine, you will have a really attention-grabbing story. You relocated from South Africa to Australia at a really younger age. Are you able to share this story with us?
I used to be born in Johannesburg, the place I had a tremendous childhood. South Africa nonetheless occupies such an enormous piece of my coronary heart. I lived a really glad life with my father, mom, older sister, and youthful brother till eleven years outdated. It was a Saturday night time, and I had pushed with my father and brother to the native video retailer to select a film. My mom was alone in the home. 9 males with machine weapons shot the facility line and broke into the home. My mom hid within the bathtub to stop herself from being shot useless. My father, brother, and I drove into the driveway straight into the center of a shoot-out. After making it out alive, the subsequent day, my mom determined we have been going to maneuver to Australia. 4 weeks later, we packed our life up right into a forty-foot container – stated goodbye to every part we knew and have been accustomed to, and immigrated to Sydney, Australia. This expertise taught me at a really younger age how worthwhile life actually is and the way simply in a fleeting second, future can change your path. I by no means take without any consideration the easy issues in life like loving human connections, and even the challenges and obstacles which are put in your path have teachings and classes to make you higher.
How did shifting from South Africa to Australia affect your profession?
It influenced my profession as a result of I had a job from the age of twelve years and 9 months. I went to high school in the course of the week and labored on Saturday and Sunday in my part-time job (at a doughnut store) from 7-5 pm. I used my cash to pay for issues I didn’t need to hassle my dad and mom. We have been newly immigrating to a rustic the place the alternate fee was R5 to $1AUD proved difficult for all of us. My father needed to requalify as an accountant and re-build with youngsters half his age. I felt happy with myself that I may take duty and take care of myself from a younger age. I’ve a relentless drive because of my immigration and journey. If I can’t do one thing, I’ll die attempting. It taught me mindset, hustle, willpower, duty, worth, and respect for cash however most significantly, it taught me the work ethic and customer support. I all the time had a job or labored on one thing entrepreneurial. I’ve all the time invested in myself and my mental development. My transfer influenced me to be a go-getter and go for what I wished in life with out being fearful. I discovered from a younger age that with exhausting work, tunnel imaginative and prescient, tenacity, drive, and self-discipline, I may do something and obtain something I put my thoughts to. It made me consider that out of each adversity is born benefit – so I by no means gave up on constructing. Consequently, I do know that regardless of how exhausting I’m knocked again, I’ll all the time get stronger, higher, and smarter as a result of my perception in myself is powerful. I do know that I’m limitless potential. Typically God and the Universe will take a look at us on how badly we would like one thing in life. My journey influenced my profession in unbelievable methods. Out of my trials, my biggest tribulations and achievements have been born.
Are you able to inform us about a number of the main corporations you will have labored with over time?
I’ve labored with World Corporations comparable to Australian Tv Community Ten, Ogilvy, M&C Saatchi, PwC, Wundermun, Y&R, Optus, Canon, The Australian Navy, shoppers together with Coca Cola, Serendipity Ice Cream, Nestle, Vary Rover, Alacran Tequila in addition to world personalities, celebrities and thought leaders. Our Company is at present engaged on an especially thrilling Trend-tech mission known as “FEMALE MADE” that I can’t wait to share – it’s altering vogue’s future for females and the way they buy tailor-made fits each offline and on-line. It will likely be a mixture of phygital – A digital expertise fused with a bodily one. Assume a digital digital retailer, digital tailors, digital vogue reveals, and unique occasions linked with a FEMALE MADE Unique NFT drop. Undoubtedly Keep tuned.
Is there a selected sort of firm you take pleasure in working with?
I take pleasure in working with legacy-minded corporations and entrepreneurs, particularly administrators, world change-makers, and thought leaders who need to change the world on a better degree and create empires that affect tens of millions of lives. I consider a well-crafted model has the facility to alter lives, affect communities, construct huge wealth and construct legacies that can go down in historical past.
What is a crucial issue firm should take into account as of late relating to branding?
I feel an vital issue when constructing million-dollar model fairness is perseverance. The model cycle is a unending course of that companies undergo to take care of, develop and develop to the subsequent degree. A model is without doubt one of the most beneficial property of any firm. It can’t be rushed. Among the most lovely structure on this planet took time to construct; have a look at the Taj Mahal; so many shifting elements have to suit strategically into place. The identical applies to branding, and it’s important to mix all these strategic shifting elements after which add perseverance to the combo with a view to create a million-dollar model. Many individuals see the model as being a brand, a set of colours, a catchy slogan, and a pleasant web site. It’s so far more than that – a model is a notion; it’s a legacy. It’s an expertise, a sense. Individuals have to see your model and really feel it’s impactful. To construct a model that impacts you, it’s important to be in it for the long term. It can expertise completely different seasons and should navigate by way of these seasons. I see plenty of entrepreneurs as of late wanting “simple success,” a shortcut; they get bored, and so they lose curiosity. And so they discover one other shiny object to chase once they don’t see outcomes instantly. The identical goes for patrons. When you’ve got perseverance and belief within the course of – hold exhibiting up, constructing, and investing in model fairness with out changing into connected to the end result and prepared to place within the work – that is the place million-dollar manufacturers are born. Lamborghini was not all the time Lamborghini – there was a degree of perseverance and different layers to the model journey that occurred earlier than it “earnt” its place to turn out to be one of many world’s finest luxurious sports activities automobile manufacturers. The identical goes for Rolex, Chanel, and the checklist goes on. I’m a powerful believer that manufacturers usually are not simply constructed; they’re earnt. Perseverance is an element that each firm right now must have with a view to attain that million-dollar model standing. At Million Greenback Branders, we’re that secret perseverance that propels manufacturers of the future-forward.
You latterly based Million Greenback Meta Manufacturers at MDB. Are you able to inform us about this a part of the corporate?
Million Greenback Meta Manufacturers is an extension of Million Greenback Branders – the place we get your model prepared for the Metaverse. The Metaverse is a community of 3D digital worlds centered on social connection. Clients anticipate an “expertise”. Once we create Million Greenback Meta Manufacturers, we hold this in thoughts. We create a “Phygital” Model. A mix of the Digital and Bodily. We now reside in a combined actuality world. Manufacturers that embrace this can excel. Our passionate workforce helps our shoppers construct a roadmap for his or her model to seize, entice, join, and construct group by way of strategic, world-class execution. At each touchpoint of your model journey, whether or not from this bodily realm to the digital and metaverse realm, there must be a wow issue second that pulls your buyer in so they’re compelled to expertise the model and join with it on a deeper degree. At Million Greenback Branders, we predict long-term with our strategy and be sure that your model gives worth from now till infinity. We provide a variety of companies that can assist you construct your model empire for the Metaverse. Whether or not by way of an NFT launch, a Recreation launch, the creation of a crypto token, a DApp launch, the opening of a Metaverse branded store, the creation of your Metaverse, or the creation of the entire above in a full-fledged branded eco-system. Million Greenback Meta Manufacturers will aid you categorical your worth, so you might be completely different and construct an unforgettable legacy that stands the take a look at of time.
What has been probably the most rewarding side of your profession?
Realizing the lives that I can affect in such a brief house of time, on daily basis. I’m constructing legacies globally that I do know will depart an enduring affect on this world. My work is a lot larger than “me”. It’s a calling. I consider I’ve a religious and common objective by which I used to be known as to construct model empires to create monetary freedom for individuals courageous sufficient to reside their legacy out loud.
Justine, how is a day in your life?
I get up each morning, go for a stroll, eat a wholesome breakfast, take my nutritional vitamins, meditate, say affirmations, after which journal. I’ve a bathe – dress, and begin my day. I be sure that I drink 2 liters of water not less than every day. I be sure that I put money into 1 hour of self-development on daily basis. I’m very into my well being and health and are available from a bikini-body constructing background, so I hit the health club after work to get in my weight coaching session. After the health club, I come dwelling, bathe, eat a wholesome dinner, change off for an hour or two, then put away my cellphone and browse. In life, it is very important management the issues we will do with a wholesome thoughts and wholesome physique, and being disciplined is vital to me. As an entrepreneur, it isn’t all the time simple – however the future is vibrant in the event you declare your future and hold constructing your legacy in any respect prices. The important thing secret is to construct your self into the particular person you need to be round. Set the usual and be the instance.
What’s one thing individuals don’t learn about you?
I’m a recovering perfectionist who wears my coronary heart on my sleeve. What you see is what you get. I’m as genuine as they arrive. I’m all the time engaged on myself, even when it will get uncomfortable. I’m a risk-taker, trailblazer, absolute lover of life, and an enormous fan of dreamers and doers. I knew I used to be completely different once I acquired kicked out of my ballet class on the age of 6. I wasn’t constructed to evolve to society and its guidelines. I knew I had a better objective on this earth from an early age. I’ve an insatiable degree of drive, and if I can’t do one thing, I’ll attempt to excel. I really like altering lives and exhibiting individuals what they’re actually able to.
Select three of your favourite quotes and write them right here.
“I’m the grasp of my destiny and captain of my soul” – INVICTUS
“There isn’t any ardour to be discovered enjoying small – in settling for a life that’s lower than the one you might be able to residing”. Nelson Mandela
“Be your individual Competitors” – Justine Pogroske
When you had the facility to alter one factor on this planet, what wouldn’t it be?
I’d change the concepts round “The standard profession mentality” ranging from youngsters at a younger age. This sits deep with me as I used to be known as “dumb in school” for not having a math/science mind – nevertheless my artistic genius has led me to the place I’m right now. Conventional education nonetheless tells you that in the event you get xx marks in class or attend college, you might be arrange for fulfillment. This, I feel, is fallacious. I’d encourage development and entrepreneurship at a younger age for the children and individuals who want it at any stage of life. Training and Experiences that enable communication, collaboration, and teamwork, I feel, may affect the world in such optimistic methods.
I’d additionally change the way in which individuals communicate to themselves of their heads. Typically how individuals communicate to themselves will critically have an effect on their future. We have to keep in mind that it is advisable to be variety to your self since you are listening! If individuals spoke properly and believed in themselves – the world can be a robust place.
Once you communicate kindly to your self persistently, you may expertise extra self-belief, obtain extra, and have extra confidence and happiness. You by no means know whom you might be inspiring. Regardless of what some individuals suppose, that is far more motivating in the long run. We have to communicate life into ourselves in addition to others.
Taking the angle that the model is important to driving worth for the corporate, Justine Pogroske and her workforce search for efficient methods to distinguish manufacturers from the remainder of the market whereas additionally tapping into the distinctive contours of every firm’s model id and particular person group composition.
No two instances are the identical, and, whereas normal ideas usually apply, the advantageous software of those strategies is the distinction between significant branding that drives worth for the corporate and less-effective outcomes or, as Justine highlights, “In case you are creating a private model, you’ll add worth to your self as an individual/avatar and in new terrain as we step into the meta-verse. When you wouldn’t have a show-stopping model presence that has an x-factor and calls for consideration, you can be left behind and threat changing into out of date.”
Whereas a lot of that is pushed by know-how, there’s nonetheless a component of know-how from expertise and figuring out the best way to learn the market.
On this vein, Pogroske reminds us that “A model is a results of an issue being solved. It’s an iconic image of a visible foreign money that instructions consideration and creates a raving following and, in some instances, a die-hard group. Ask your self – in the event you have been your buyer, what would you anticipate/need/deeply want? Then take a look at take a look at take a look at. You can not promote a model that you don’t resonate with your self. The model/product/service you promote must be one thing you might be proud to go on as a result of its worth.”
And it isn’t nearly discovering the worth in an organization’s model but additionally unlocking new potential: “Efficient private branding will differentiate you from the competitors and will let you construct belief with potential shoppers and employers. It’s every part that makes you who you might be, and it’ll showcase how you might be completely different from others within the subject. Constructing a model is a crucial idea for a enterprise, and it’s simply as vital for a person.”
To be taught extra about Justine Pogroske and Million Greenback Branders, please go to
Instagram: @justinepogroske_official or
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Pictures credit score: Honeydieu Pictures