Aleksandra Bulgach is a gross sales and advertising professional who has been making waves within the lodge and hospitality business, particularly as a digital advertising specialist. Working within the panorama for over 15 years, Aleksandra now stands as one of the sought-after professionals within the area.
Aleksandra has developed unmatched advertising methods for her shoppers, exceeding their expectations and delivering past promise. She has labored with main lodge chains worldwide, reminiscent of Vacation Inn, Crowne Plaza, and Radisson Blu. She has additionally been instrumental in opening three motels: Vacation Inn, Crowne Plaza, and Vacation Inn Specific.
Apart from motels, Aleksandra has gained publicity and expertise working with a large breadth of tasks, complicated occasions, sports activities championships, and world congresses, together with FIFA World Cup 2018, World Hockey Championship 2016, and over 100 worldwide occasions. The advertising professional has additionally collaborated with main international firms and company champions, together with Deloitte, DHL, BAT, Huawei, Chanel, LVMH, J&J, P&G, Volkswagen, Novartis, Schlumberger, and Residence Credit score. As well as, Aleksandra has additionally participated in main worldwide tourism exhibitions, reminiscent of World Journey Market London, ITB Berlin, and Fitur Madrid.
Aleksandra took up digital advertising and enterprise administration at UCLA. With the mix of robust working expertise and headmost schooling, she created a brand new gross sales and advertising strategy within the Lodge Business. Primarily based on that, she authored her e book entitled Lodge Advertising and marketing 2.0, the place she outlines essentially the most acceptable ways and case research that hoteliers can use to adapt their gross sales and advertising methods to the brand new digital actuality and generate better income returns. The e book will deliver new concepts and ways for lodge leaders and consultants who need to leverage robust digital advertising methods to remain on high of their sport. It describes how one can take the perfect benefit of on-line gross sales funnels, CEO, social media, and internet advertising, decreasing the precise payroll prices and conventional promotion strategies. Such an strategy helps motels be extra aggressive out there, particularly after the pandemic disaster that they had skilled.
Aleksandra pushes new, trendy abilities and strategies to make sure that her shoppers reap the perfect of what could be produced by leveraging know-how. Whereas many gross sales and advertising lodge specialists are nonetheless utilizing traditional gross sales strategies, she has efficiently helped long-standing names within the hospitality business to adapt to the instances and enter the brand new digital frontier whereas nonetheless upholding the identical values that have gotten them by way of many years within the panorama.
“My gross sales abilities and expertise can assist motels in increasing, boosting efficiency, and enhancing gross sales outcomes,” shared Aleksandra. “I’m satisfied that my background, experience, and expertise generally is a useful addition to any enterprise that needs to boost the effectivity of its gross sales, workers productiveness, elevate outcomes, and develop earnings in a cheap and environment friendly method,” the professional added additional.
“Utilizing my experience, I might be capable to give new growth choices to the nation’s lodge business, enabling it to supply even higher price range outcomes and buyer experiences. It’s my aim to encourage new hospitality developments and make a very good contribution to the nation’s tourism financial system by aiding motels achieve success,” Aleksandra stated. “My long-term goal is to help 1000’s of motels all through the globe in changing into extra profitable firms and entrepreneurs sooner or later,” she added additional.
By reorganizing gross sales and advertising processes within the lodge and hospitality business, Aleksandra is genuinely taking part in an energetic function in constructing extra sustainable enterprise practices that may genuinely influence firms throughout the globe.
“It’s not s secret that the final two years left a dramatic influence on the lodge business. A few of the nice properties weren’t even in a position to survive this. That is the time to step up into the brand new actuality and alter the strategy. The brand new digital advertising strategy and establishing an incredible model consciousness will deliver motels to a brand new degree of success.”
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