Chipotle is gifting away crypto for Nationwide Avocado Day

Fenika Bench
Chipotle cryptocurrency promotion

Chipotle is gifting away free Bitcoin and different cryptocurrencies for Nationwide Avocado Day./Picture courtesy of Chipotle.

Chipotle Mexican Grill is profiting from the diminished worth of cryptocurrency in its newest promotion.

The fast-casual burrito chain on Monday introduced a brand new sport known as “Purchase the Dip” in honor of Nationwide Avocado Day. The corporate will give away greater than $200,000 in cryptocurrency in addition to codes for 1-cent guacamole and 1-cent Queso Blanco via July 31.

The sport will kick off this morning at www.chipotlebuythedip.xyz and shall be open between 10 a.m. PT via 6 p.m. PT every day via Sunday. Clients can rating free Bitcoin, Ethereum, Avalanche, Solana or Dogecoin.

Chipotle accepts digital foreign money via a partnership with Flexa, which lets prospects pay with cryptocurrency. Clients pays with 98 totally different currencies with a Flexa-enabled app. Chipotle has been into crypto since April of final 12 months when it launched its Burritos or Bitcoin promotion.

The market is totally different now. Cryptocurrency values have plummeted amid a weak market and issues with the bankruptcies of crypto lenders Voyager and Celsius. The worth of Bitcoin has fallen 54% this 12 months. Thus the “Purchase the Dip” title of the sport.

For Chipotle, the promotion will get it in entrance of a bunch of consumers it considers very important. “We need to construct the subsequent era of Chipotle fandom by connecting with the Web3 group,” Chief Advertising and marketing Officer Chris Brandt stated in a press release.

Clients enter the sport’s web site, click on “Play Purchase the Dip,” and be prompted to both check in with their Chipotle Rewards account or create one. Gamers hit “begin” to make the crypto line chart transfer after which click on “purchase the dip” to get an opportunity to win. In the event that they win, they’ve 15 seconds to say the prize or swap it for a special prize. Gamers have three probabilities to win day-after-day via Sunday.

One winner on Sunday can get $10,000 in Bitcoin and 5 others will get $5,000 apiece. Every day prizes till then vary from $150 in Dogecoin to $2,000 in Bitcoin.

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https://www.restaurantbusinessonline.com/advertising/chipotle-giving-away-crypto-national-avocado-day

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