Advertising developments for June 17, 2022

Fenika Bench

Seinfeld nostalgia: Pretzel model Snyder’s of Hanover tapped right into a advertising and marketing development that by no means appears to get previous–and we’re okay with that. The snack meals model revealed a marketing campaign starring Phil Morris reprising his position as “Seinfeld” character Jackie Chiles, the legal professional who represented Kramer on the favored 90s sitcom.

Losers

Martin’s Well-known Pastry Shoppe: Barbecue season would possibly look somewhat completely different this 12 months. Martin’s, the potato roll purveyor reportedly used at eating places similar to Shake Shack and the Arduous Rock Cafe, is being boycotted by some shoppers following the revelation that the family-owned model has financially backed Doug Mastriano, a Republican nominee for governor of Martin’s native Pennsylvania. A Trump supporter, Mastriano has tried to overturn the 2020 presidential election leads to his state. But Martin’s loss may be a bun rival’s achieve—some have pointed to King’s Hawaiian, a candy roll model, as a possible filler of the burger bun void.

Actual property entrepreneurs: It was a tricky week for actual property as mortgage rates of interest rose to six%, prompting extra concern for homebuyers. The information bought worse when two main actual property brokerages—Compass and Redfin—each introduced large layoffs. Compass stated it’s reducing 450 staff, or 10% of workers, and Redfin will minimize 470, in accordance with TechCrunch. 

343 Industries: The developer of the favored “Halo” online game apologized this week after a recreation replace included a racist Juneteenth recreation characteristic. A black, crimson and inexperienced striped nameplate with yellow birds meant to honor the Pan-African flag was reportedly launched below the ape species identify “Bonobo,” prompting instant backlash. Regardless of the corporate apology, it was not clear whether or not the workers answerable for linking the offensive time period with a Juneteenth celebration have been held accountable. The Miami Herald has extra.

https://adage.com/article/marketing-news-strategy/marketing-trends-june-17-2022/2420646

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